When it comes to customer service of any company, there is one aim to root out for. You make them feel comfortable. To make them feel at home. This makes the customer feels that the service you provide is authentic to the core. After a great experience, some customers also prefer to sign up for an email list to avail the next best offers your company might propose in the future.
One thing you might need to look out for when creating an unforgettable customer experience is, to set the expectations of managers and staff to train than as what that experience should feel like every time. And this is how to implement the tricks of the trade.
- Become a reliable source.
Earning the trust of the customer is like earning a lucrative asset for a company. At the same time, it is one hell of a taxing job to do. You want to make the customers believe in you by offering them transparent pricing, honesty, and attending to the queries of your customers on time and being active for the same. Customers merely seek for options, to choose the best and suitable among all. They do not want any obligation or limitation imposed upon them. Instead of fixing their problems directly, prefer presenting them with options too and give them the freedom to choose.
- Provide them an authentic and comfortable environment.
The old marketing adage, “Customer is the king,” still holds true. Make them as comfortable as possible. Give them an open and inviting space. But make sure your environment is authentic too, because as taken from the previous point, earning their trust is like earning a lucrative asset for the firm. Moreover, the key to an authentic environment of your firm is the happy employees. Keep them happy and it will be reflected the same in your customers. Also keep checking-in your workspace regularly from the customers POV. Is your company clean and organized? Are your customers being attended? Is it a relaxing environment? You should also keep complimenting your staff every now and then to boost their morale.
- Communication is the key
The interaction with your customers should always be timely and relevant. You should send a ‘thank you for visiting’ message to your customers within 24 hours of their departing. You can also try using multiple channels. The present generation rarely open their mailboxes, so rather send them a text on their phone to make sure you have fulfilled and paid heed to all the communication policies of your company. This is entirely tracked by the car dealer CRM your company chose to install. Also review and edit your message before sending.
