The Different Types Of Specialist Digital Marketing Sectors

When it comes to digital marketing, it is common for many agencies to work in various industries, but some agencies also specialise in specific sectors. When you are looking for a digital agency to help you with your marketing, it is often best to use a specialist agency that understands your industry and how things work, rather than using one with broad experience. The number of specialist agencies is increasing continually, and so is the specialist areas they operate in, and some are listed below.

E-Commerce & Online Shopping

One of the first areas where digital agencies chose to specialise in is the e-commerce sector which deals with online shopping. E-commerce online marketing is similar to marketing in other industries, and it focuses much more on the user experience and the way the content and products are presented than other industries. If you have an online store and are looking for a digital agency to help with your marketing, choose one specialising in e-commerce.

Travel & Tourism

You will also find that there are plenty of agencies that specialises in the travel and tourism sector, and this can include various aspects of the industry, including:

  • Hotels
  • Flights
  • Transport
  • Tourist Destinations
  • Holiday Bookings
  • And anything else to do with travelling and holidays

The travel and tourism industry is a crowded marketplace, and there is a lot of competition. As such, companies need to stand out from the crowd, and specialist agencies in this sector can help their clients do this.


Recruitment is another crowded marketplace with many recruitment agencies competing against each other, and some agencies have recognised this and specialise in marketing for recruitment companies. Their marketing can help their clients find new clients and candidates to present to their clients, making their jobs much more manageable.

The Automotive Industry

The automotive industry is another one that has digital agencies perfecting their marketing techniques and offering them solely in the automobile sector. Whether it is working with can manufacturers, the showrooms selling the cars, second-hand dealers, or companies in the spare parts and aftermarket accessories, specialist digital agencies can help in the automotive sector.

B2B Services

You can also find digital agencies that work only with companies that offer B2B services and help these companies drive traffic to their websites and increase enquiries. B2B services can cover a wide variety of industries, and it means the agency can work in a variety of sectors, but the client is always another business. Selling to a company is entirely different from selling to an end-user, which is why you may wish to use this type of specialist agency for your business if it is a B2B company.